Grade 11 Marketing: Goods, Services, Events | BMI3C

Grade 11 Marketing (BMI3C) course, examining how businesses market goods, services, and events to the customers they want. Students study consumer behaviour, market research, branding, promotion, pricing, and distribution, and the channels businesses use to reach people. Practical activities take students through building marketing plans and promotional materials of their own. The course provides a foundation for business, marketing, and entrepreneurship pathways, and students can earn their OSSD credit at their own pace through flexible online learning with support from Ontario Certified Teachers.